Case Study: Electronic Component Manufacturer | Optimization of Catalog Site Using No-Code
The bounce rate on the product comparison page decreased by 25%, and lead engagement improved!
This is a case study of a semiconductor manufacturer that utilized no-code editing to improve the efficiency of product information updates and optimize SEO. Challenges: Updating the product catalog took a long time, leading to delays in the release of new product information. The differences between competing products were unclear on the website, making it difficult to generate inquiries. There was little traffic from search engines, making it challenging to acquire new leads. Measures: No-code CMS implementation: Established an environment where marketing personnel can easily update product pages. SEO measures: Added content that explains the features of each product in detail to enhance search traffic. LP creation: Developed a landing page that includes competitive comparison content to improve inquiry rates. CRM utilization: Scored leads based on their interests and optimized the prioritization of sales responses. Results: The speed of website page updates improved by four times, allowing for smoother release of new products. The number of inquiries from organic search increased by two times. The bounce rate of the product comparison page decreased by 25%, improving lead engagement.
- 企業：homula
- 価格：Other
